10X Opportunities in OTT, Programmatic Advertising and Connected TV
Who: Telaria, Inc. (NYSE:TLRA) powers the future of TV advertising with proprietary, programmatic software that optimizes ad yield for leading video publishers, enabling the most effective advertising experience across desktop, mobile and CTV. Telaria’s clients include the most innovative video content publishers across the globe such as Hulu, SlingTV, SonyVue, Viacom’s PlutoTV, TubiTV, Singtel, Australia’s Channel Nine and Channel Ten, and Brazil’s Globo.
Telaria is headquartered in New York City and supports its global client base out of 13 offices worldwide across North America, EMEA, LATAM and APAC.
Example of Premium Content Partners
Huge Demand
https://finance.yahoo.com/news/telaria-inks-partnership-abs-cbn-000000757.html
Telaria (TLRA), the complete software platform to manage video advertising for premium publishers, today announced a partnership with ABS-CBN Corporation, the largest media and entertainment group in the Philippines. ABS-CBN will use Telaria’s Video Management Platform (VMP) to manage and monetize their OTT video inventory across all screens. With the signing of ABS-CBN, Telaria now works with all the major Southeast Asian OTT video platforms including Astro, True Digital and FPT Television.
Over 13 million viewers watch video content through ABS-CBN’s OTT platform iWant which includes programming such as local news, reality TV, variety shows, and movies. Leveraging Telaria’s VMP, ABS-CBN will be able to discover deeper insights into its video programming and data across all formats and screens that can help advertisers make more informed buys. Additionally, Telaria’s VMP provides the industry’s only live-data visualization and real-time diagnostics solution.
“Due to the size and scope of our business, we take great care in vetting new technology partners to ensure our users continue to have an optimal viewing experience. We were impressed by Telaria’s Video Management Platform and we are confident that this partnership will take our programmatic advertising strategy to the next level,” said Daniel Lawrense M. Dadulla, Head of Programmatic and Ad Networks Operation at ABS-CBN. “The future of TV is bright and we are excited to work with Telaria to navigate the next chapter of our industry.”
“We are excited to partner with ABS-CBN to help them achieve the full value of their high quality video inventory with the utmost level of transparency and service,” said Kevin Smyth, GM of Southeast Asia at Telaria. “Demand for premium video channels to reach consumers is at an all-time high and we’re proud that ABS-CBN has chosen us to help them bring their vast trove of video content to advertisers.”
66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads
NEW YORK — August 7, 2019 — Telaria (NYSE:TLRA), the complete software platform that optimizes yield for leading video publishers, today published proprietary research in partnership with Sling TV, illustrating how Connected TV (CTV) will be the key platform for political advertisers to reach GenZennial voters, regardless of party affiliation. With the 2020 Presidential election expected to see an unprecedented amount of advertising spending, the stakes for buyers and sellers of advertising has never been higher.
By 2020, there will be 52 million voters ages 18–29 (known as GenZennials) making up roughly 20% of the voting population. The Telaria/Sling study, titled “Connected GenZennials: The CTV-First Generation’s Impact on the 2020 Elections,” found that 90% of this group plan to vote in the upcoming primary and general elections and that CTV is the medium of choice for gathering information to help them decide.
Awards:
“As audiences continue to shift viewing time to connected TV, brands have a growing opportunity to reach targeted audiences at scale in a brand-safe, high quality environment,” said Adam Lowy, Chief Commercial Officer at Telaria. “The ability to efficiently target specific audiences at scale has long been out of reach for TV advertisers but WD-40 proves that it’s possible.”
Key Comments: look how happy telaria’s customers are. They will continue to invest. Connected TV is scaling rapidly. Advertisers all love Telaria.
Telaria is a targeted way to teach advertisers how to reach their real audiences.
Further Reference Reading:
- ) https://finance.yahoo.com/news/3-digital-ad-plays-don-162900434.html
- https://youtu.be/VFKo9V4tVHI
- https://www.broadcastingcable.com/blog/advertisers-cant-afford-to-have-fomo-when-it-comes-to-ott
next year’s 2020 election beneficiary = Programmatic Advertising . Consider Telaria.
